Research and discussion on the improvement of public health literacy in China under the new media environment

Corresponding author: REN-huiling, Ren.huiling@imicams.ac.cn

DOI: 10.12201/bmr.202404.00006

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  Abstract: Objective Through analyzing the current situation of health literacy level of Chinese residents and combining with the current environment of new media, we explore the strategies to continuously improve public health literacy in China. Methods This study collected and extracted the data of health literacy monitoring. Results For 11 years from 2012 to 2022, analyzing them in the light of regional differences between urban and rural areas, three aspects and six types of health problems. Although the level of public health literacy in China has been on a steady rise in recent years, in the era of new media, there are still phenomena such as knowledge gap phenomenon and disconnection between health behavior and health. Besides, problems such as imperfection of health information evaluation system and lack of government supervision for health communication still exist. Conclusion In the new media environment, we should make use of new media technology to implement accurate health information dissemination to different groups of people, adopt effective health dissemination strategies, optimize health behavior, establish health information evaluation standards and systems and strengthen the supervision of new media health dissemination, so as to give play to the great role of new media in health promotion and health education, and improve the level of public health literacy in China.

  Key words: New media; health literacy; health communication

  Submit time: 10 April 2024

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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