A Study of Mobile We Media Health Communication – Taking Todays Headline as an Example

Corresponding author: fangjing, fangjing07@ 126．com

DOI: 10.12201/bmr.202211.00003

•  

  Abstract: In order to study the content and quality of health communication in Chinas We Media , 5572 pieces of health-related information in 4 sections of Todays Headline were collected and analyzed in terms of disseminators, audiences, communication effects and quality . It was found that Todays Headline has become an important health information dissemination platform, but the certification rate of disseminators is not high and imbalanced between sections; the supply and demand of health information is not balanced that is manifested as the number of disseminators who provide information on Covid-19 and schizophrenia is smaller while these information is needed by more audiences. It is recommended that the disseminators increase provision of information on those highly needed topics and that Todays Headline strengthens its authentication of disseminators and the quality supervision of disseminated information.

  Key words: We Media; Health Communication; Health Information

  Submit time: 14 November 2022

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
• html

• 图表

• hulina, qianaibing. Research on the Characteristic of Online Health Information Communication of the New Coronary Pneumonia Outbreak. 2021. doi: 10.12201/bmr.202101.00013

  Qiang wei. The Study on the construction of Health Information Service System in Medical Library. 2020. doi: 10.12201/bmr.202004.00007

  Li Ru-yin, Zhang Xiao-xing. Research on Health Information Attention Behavior of WeChat Users Based on grounded theory. 2020. doi: 10.12201/bmr.202004.00037

  zhanghaiyan. Zhang HaiyanLibrary of Guangdong pharmaceutical university Guangzhou 510006. 2021. doi: 10.12201/bmr.202012.00010

  ruanzhihui, qianaibing. Research on System Dynamics Model of Pseudo-health Information Dissemination in Public Health Emergencies. 2021. doi: 10.12201/bmr.202106.00017

  Hu An-qi, Ji Shun-quan. Research on Social Co-governance of Health Information Service Supply Subject——An Analysis of Online Health Information Service Platform. 2020. doi: 10.12201/bmr.202012.00001

  Zhu Xiaoxiao, Qian Aibing. Analysis of Network Attention Characteristics of Breast Cancer Prevention and Treatment Health Information Based on Baidu Index. 2020. doi: 10.12201/bmr.201906.00001

  Zhu Zhipeng, Chen Yijin. Research on the moderating effect of health information avoidance between health anxiety and health promotion behaviors. 2022. doi: 10.12201/bmr.202206.00004

  FAN Shu-lei, YUAN Hui-yun, ZHANG Wei-qi, SHEN Yan-li. Current Status of Health Information Acquisition of Young and Middle-aged Population in Shanghai. 2021. doi: 10.12201/bmr.202106.00008

  caohaixia, 刘宇薇. Comparative Study on Public Health Information Services of Libraries at Home and Abroad. 2020. doi: 10.12201/bmr.201908.00001

• ID	Submit time	Number	Download
  1	2022-08-02	bmr.202211.00003V1	Download

• Public  Anonymous  To author only Submit Comments