Construction of Avoidance of Health Information Absorption Model for Mobile Social Media Users

Corresponding author: Sun Lin, sun-226@163.com

DOI: 10.12201/bmr.202303.00023

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  Abstract: Purpose/Significance The paper explores and constructs the model of mobile social media users’ avoidance of health information absorption, aiming at providing theoretical support for media to standardize and improve health information dissemination. Methods/Process The semi-structured interview method is used to collect data. Results/Conclusions Through the grounded theory analysis, it refines 71 initial concepts, 19 basic categories and 6 main categories in order to reveal their relationships. Media use motivation positively affects media perceived value; Media perceived value affects information adoption and absorption avoidance; Information adoption negatively affects absorption avoidance; Absorption avoidance consists of central path and edge path.

  Key words: Mobile Social Media; Health Information Avoidance; Information Adoption; Media Use Motivation; Media Perceived Value

  Submit time: 22 March 2023

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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  1	2022-12-21	bmr.202303.00023V1	Download

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