Research on the Influencing Factors of Users Continuance Intention of Online Health Communities--Based on the Integrated Model

Corresponding author: Hu Dehua, hudehua2000@163.com

DOI: 10.12201/bmr.202110.00041

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  Abstract: Purpose/Significance The online health community is of great significance to the improvement of public health literacy and medical resource utilization efficiency. Exploring its influencing factors of users continuance intention to provide reference opinions for the development of online health communitiy. Method/Process Based on the D&M model and ECM-ISC model, this paper introduces interactivity, and constructs an integrated model of the factors affecting the continuance intention of online health communities. Results/Conclusions Information quality positively affects user satisfaction through perceived usefulness, thereby promoting users continuance intention; the interaction between users positively affects the sense of community belonging, thereby increasing users willingness to continue using online health communities.

  Key words: online health community; D M model; ECM-ISC model; interactivity; continuous use willingness

  Submit time: 23 December 2021

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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