Study on the Factors Influencing Patients Willingness to Use Chinese Medicine Delivery Service Based on Hospital WeChat Public Platform

Corresponding author: lvshuzhen, 3076159996@qq.com

DOI: 10.12201/bmr.202209.00010

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  Abstract: A model of factors influencing patients intention to use Chinese medicine delivery services was constructed, and a questionnaire method was used to analyze the relevant factors influencing patients use of Chinese medicine delivery services and construct a structural equation model for validation. The results showed that perceived usefulness, perceived ease of use, and personal innovativeness had a positive and significant effect on patients attitudes toward use, and perceived risk and perceived cost had a negative effect on patients attitudes toward use, but the effect of perceived cost was not significant. Based on the above findings, recommendations are made in terms of increasing publicity, innovating service forms, optimizing platform interfaces, reducing service costs, and weakening perceived risks.

  Key words: Medical WeChat Public Platform；Traditional Chinese Medicine Distribution Service；Willingness to Use；Influence Factor；Structural Equation Model

  Submit time: 19 September 2022

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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