Current situation and effect analysis of live broadcast of doctors on internet medical platform

Corresponding author: machengyu, 101324151@qq.com

DOI: 10.12201/bmr.202209.00008

•  

  Abstract: Objective To understand the current situation and characteristics of doctors live broadcasts on the internet medical platform, and to provide policy suggestions for its standardized and orderly development. Methods We collected 1338 live broadcast data from the internet medical platform, and analyze the current situation and impact of the doctors online live broadcast mode using descriptive analysis, single-factor analysis and logistic multiple regression analysis. Results Most of the doctors in the online live broadcast are highly qualified doctors in the eastern region and large hospitals. The average daily broadcast volume is 464 times, and the contents are mainly doctor-patient online Q & A. The live broadcast has a short-term drainage effect on the online visits of doctors’ online websites. Conclusion The medical live broadcast has a large scale. It is suitable for health popularization and online health consultation. The key of its development is high-quality content. However, it still needs to be standardized and guided in terms of medical quality and safety.

  Key words: Internet medicine, online medical live broadcast, health science popularization

  Submit time: 10 September 2022

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
• html

• 图表

• fenghexia, 李, Litao. Analysis on the Effect and Path of the Healthy Development of Internet Medicine. 2021. doi: 10.12201/bmr.202109.00006

  Feng Hexia. Internet medical`s application and enlightenment in elderly health management. 2021. doi: 10.12201/bmr.202109.00004

  gonghao, zhouluojing. Text analysis of internet medical policy in China based on Digital Mining. 2022. doi: 10.12201/bmr.202208.00005

  Zhang Rui, SHAO Yang, FAN Meiqi, CAI Bin, ZHOU Luojing. Research on Countermeasures for the Development of Internet Medical Services from the Perspective of Patient Satisfaction. 2022. doi: 10.12201/bmr.202211.00009

  Liuxiaojiao, Zhu Yuting, Li Ruiyao, Bao Ying. Construction of Medical Quality Control Platform Based on Mobile Internet Technology. 2022. doi: 10.12201/bmr.202111.00013

  Sha Xiaoping, Li chenqian. Probe into the Path of Promoting the Construction of County Medical Community by Internet Medical Care. 2021. doi: 10.12201/bmr.202110.00018

  ZHU Xi-min, HU Yin-huan, WU Xiao-yue, ZHANG Ze-miao, LI Jia-yi, QI Zhen. Evaluation of patient experience in the context of Internet + medical treatment: a systematic review. 2021. doi: 10.12201/bmr.202107.00016

  ma cheng yu. Study on the Effect of Online Health Services Delivery on Doctors Offline Performance. 2021. doi: 10.12201/bmr.202108.00024

  Mou Shujuan, Zhang Shaolin, Wang Yuanyuan. Construction practice of Internet + medical service based on hospital information platform and bus technology. 2020. doi: 10.12201/bmr.202003.00310

  xiaoyong. Thinking on the development of Internet accelerated speed plus Traditional Chinese medicine health service based on PEST analysis. 2020. doi: 10.12201/bmr.202011.00005

• ID	Submit time	Number	Download
  3	2022-07-22	bmr.202209.00008V3	Download
  2	2022-07-22	bmr.202209.00008V2	Download
  1	2022-07-22	bmr.202209.00008V1	Download

• Public  Anonymous  To author only Submit Comments